Digital marketing course;
This course is designed by practicing managers and subject matter experts. It aims at covering the essential marketing and advertising concepts, revisiting the fundamental statistical tools for analysis and prediction along with in-depth knowledge of online marketing and analytical tools.
This course is designed for practical learning, therefore, most concepts will be linked with hands-on training, where students will be expected to work with marketing datasets, dummy display ads, virtual website optimization, SEO based on instructions in lectures and class discussions. The live experience of analyzing responses with analytical software, the launching of dummy display ads, creating optimization of the website through Google Adwords are some of the key features of the program.