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Digital Marketing Important Question & Answer

Frequently asked Digital Marketing Question and Answers.

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In this article we are discussing about marketing and digital marketing fundamentals related topics only, We are going to discuss about the basic fundamentals of marketing and its concepts.This would help you out to face the interview related to the above mentioned topics.

Following Are The Basic Important Questions Asked In The Interviews

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  1. What is Digital Marketing & What is so special about it?
    Ans: Digital Marketing is communicating values through digital media with a strategic approach.

    Special: Control, Benefits, Measurements, Future scope, ROI  etc.

2.Why Digital Marketing is good over Traditional Marketing?
Ans: You can tell about  the speciality of digital marketing like it’s cost effective and it helps in targeting the right or specific audiences through ad campaigns or promotional activities ,You have the complete access or the control of the marketing activities, it has a 24*7 marketing approach and can reach the global customers, You can also conduct split test so that you can get results about the performance of each campaigns and can compare which campaign gave the best output.Hence you can say that Digital Marketing is good over Traditional Marketing.

3)What are the types of Digital Marketing?
Ans: Marketing is classified into 2 types one is Inbound or Intent based marketing another one is Outbound Marketing or Intent based marketing.
*)Inbound Marketing is also known as intent based marketing or magnetic marketing as it allows the organizations to attract their best prospects-and those who are looking for online solutions.

*)Outbound Marketing is also known as identity based marketing or interruption or push marketing,uses tactics that get a message to a large no of people in an effort to make a sale.

4)Why do business need a website?
Ans: You can say about the website features and its benefit, you can add some points like 

  • Makes your website look Professional.
  • Website can attract new customers.
  • Showcase your Product & Services.
  • Customer educated decisions

5)What is a wordpress?
Ans: In Digital Marketing you need websites for your business and you can build your own websites without using coding platforms, you can build your websites through WordPress,Wix ,CMS softwares.WordPress in 2003 came into existence and is a free and open source content management system. With the help of plugin architecture it helps you to build your website through drag and drop method , you can also refer wikipedia for more info.

6)What are the tools Digital Marketer use?
Ans:See for this question there is no specific answer to be told but a digital marketer in his  marketing journey experiences lots of tools which helps for marketing , for designing purpose we use tools like Canva, PS , Illustrator, we use creators studio, keyword analysis for social media management ,google analytics, google keyword planner, google tag manager etc and has different tools for different segments

7)Explain B2B and B2C Marketing?
Business to Business: Any marketing strategy or content that is geared towards a business or organization. Organization is the customer.Targets the needs, interests, and challenges of individuals who are making purchases on behalf of, or for, their organization (rather than for themselves)Customers are focused on ROI, efficiency, and expertise.Customers are driven by logic and financial incentive. Purchase Process: To work with account managers and salespeople.
Business to Customer: Targets the needs, interests, and challenges of individual consumers who are making purchases on behalf of, or for, themselves Individual is the customer. Customers are seeking deals and entertainment. Customers are driven by emotion. Purchase Process: To make purchases directly.

8)What are the disadvantages of Digital Marketing?
Ans: Disadvantages of Digital Marketing are as follows 

  • Annoying
  • Constantly Evolving
  • Less Permanent

9)What is Buyers Persona?
Ans: A buyer persona is a detailed description of someone who represents your target audience.This is not a real customer, but a fictional person who embodies the characteristics of your best potential customers. You’ll give this customer persona a name, demographic details, interests, and behavioral traits. You’ll understand their goals, pain points, and buying patterns.

10)Explain Marketing Funnel?  
Ans: Usually known as purchasing funnel or sale funnel, AIDA concepts. The Buyer’s Journey is the research process a buyer goes through leading up to a purchase. This is a model that is used to help sales and marketing understand a buyer needs, problems, and behavior throughout the buying cycle — and develop appropriate content to address each stage of the journey. Buyers Made up of three stages—Awareness, Consideration, and Decision—the Buyer’s Journey is based on the fact that today’s consumers are online and more informed than ever, which puts them on track to make an educated decision on their purchase before they ever contact you. 

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