Reality Not Known By Many Of Us
Hey there, are you familiar with social media platforms like Facebook, LinkedIn, Snapchat, and Twitter? While many people use these platforms for entertainment and leisure, some are leveraging their knowledge to build a career and make money. The rise of social media marketing has created a buzz in recent years, and it’s not hard to see why.
For businesses, having a website is crucial, but having a presence on social media channels is just as important. In India alone, there are currently 46.7 crore social media users, and this number is expected to grow in the coming years. Social media channels have the power to either lift a company up or bring it down, which is why businesses need social media marketers to help them navigate this landscape.
If you’re looking to build a career in social media marketing or want to learn more about how these channels can benefit your business, now is the time to start paying attention. With the right strategies and know-how, social media can be a powerful tool for growth and success.
Simply put, using social media channels for promotional activities of our business is called social media marketing. There are two types of work environments in social media marketing:
Social Media Optimization (SMO): This involves promoting our business through organic means, such as generating leads and reaching out to potential customers.
Social Media Marketing (SMM): This involves creating paid advertising to reach a wider audience.
In this article you will get information about the following:
- Introduction To Social Media Marketing
- Work Profile & Salary?
- Skill Required?
- How To Learn?
- How to start your social media journey?
What is Social Media Marketing?
Simply put, using social media channels for promotional activities of our business is called social media marketing. There are two types of work environments in social media marketing:
Social Media Optimization (SMO): This involves promoting our business through organic means, such as generating leads and reaching out to potential customers.
Social Media Marketing (SMM): This involves creating paid advertising to reach a wider audience.
In marketing there are two types of marketing they are as follows
- Inbound Marketing Activities: This refers to the scenario where customers seek out your products and services themselves.
- Outbound Marketing Activities: In this approach, businesses reach out to their targeted audience, persuade them, and try to sell their products and services.
The required skill sets for a social media marketer are as follows:
Creativity: In today’s competitive market, it is essential to be highly creative in order to stand out.
Research & Analysis: You must have knowledge of market research as well as competitor research.
Data Analysis: It’s important to check whether social media followers are increasing and to analyze user engagement.
Copywriting/Creative Design: You should have the ability to effectively convey your design ideas and collaborate with designers.
Focus and Patience: Social Media Marketing does not always yield quick results, so it’s important to have patience and remain focused on the work that needs to be done.
Passion: Social Media Marketing is a challenging job that requires more than just working for a salary. It’s important to have an achievement-oriented attitude and passion for the work itself.
Talking About The Job Profile & Salary.
Social Media Executives/Interns usually work on creating ad campaigns, regularly updating posts, collaborating with designers and video editors, responding to audience comments, and creating advertising campaigns. Their salary usually starts at 10,000 Rs.
Social Media Managers, on the other hand, are responsible for managing different social media channels. They create result-oriented ad campaigns, monitor brand image improvement, and provide training to other employees based on the business landscape. Their salary typically starts at Rs. 25,000, but it may vary depending on other factors such as skills, experience, and location.
Social Media Heads/Strategists/Analysts hold high-level profiles and are involved in creating strategies, analyzing social media campaigns, measuring brand growth, collaborating with other teams, and handling multiple clients and projects. Their salary is usually above Rs. 30,000, and it may vary depending on their skills, experience, and location.
Learning Social Media Marketing.
Stay updated: You should keep yourself updated with the latest happenings, buzz, and trends in social media.
Be a learner: Social media is growing rapidly and changing constantly, so you should learn how it works, its logic, and fundamentals.
Maintain an online presence: You should be online not just for entertainment but also for learning.
Finally,
You can take an online or offline course to learn about social media marketing. After completing the course, you should try to get an internship, whether it’s paid or unpaid. You can also implement social media marketing for your own business or for the businesses of your friends and family. Building your portfolio will help you get a job as a social media marketer.
